listing preparation
before & after transformations
At The Home Co., we’ve been at the forefront of what is now recognized as "listing preparation" for nearly two decades. Long before the term became widely used, we understood the importance of transforming homes into market-ready properties that appeal to buyers’ emotions and command top-dollar offers. Our portfolio spans hundreds of homes and every architectural style imaginable. Here is a small sample of our work:
Why Work with Us?
Pioneer in Listing Preparation
As pioneers in the industry, we recognized that maximizing a home’s value requires more than just staging—it’s about strategic renovations, interior updates, and enhancing curb appeal. Our full-service approach, combining expert kitchen and bathroom renovation design with professional home staging, set the standard for listing preparation in today’s competitive real estate market.
Our proven process not only helps homes stand out but also ensures faster sales at higher prices. In the East Bay Area, The Home Co. continues to lead the way, turning properties into showpieces that buyers can’t resist.
Our listing preparation services don’t just make homes look good—they turn them into must-see listings that stand out in competitive markets. Browse our portfolio and see how we can help you unlock your home's full potential and discover how our innovative approach can help you get the most out of your home sale today.
Listing Preparation FAQ’s
01
Q: What is “listing preparation?”
Listing preparation is the process of getting your home market-ready by improving its appeal to potential buyers. This can include renovations like kitchen and bathroom upgrades, interior updates, and professional home staging to showcase your home in the best possible light.
02
Q: Why is listing prep important?
Homes that undergo listing preparation tend to sell faster and for higher prices. By enhancing key areas and staging your home, you increase its appeal and help buyers visualize themselves living in the space, leading to stronger offers.
03
Q: What services are included in listing preparation?
Our listing preparation services include kitchen renovation design, bathroom renovation design, interior and exterior updates, and custom home staging. We create the strategic plan, design layouts, select finishes, order, track and deliver finishes to the property for installation. Once work is complete, we stage the property which creates a cohesive and tailor-made product for discerning buyers. We tailor each service to maximize your property’s potential and ensure it stands out in the competitive real estate market.
04
Q: Who performs and manages construction?
In most cases, the homeowner’s agent will have existing relationships and prefer to use their own construction partner. It is the role of the general contractor to manage their own team, or the role of the Client or their agent to manage subcontractors or handypersons. While The Home Co. can provide referrals, The Home Co. does not endorse or guarantee any work provided by others. The Home Co. does not manage construction.
05
Q: How much does listing preparation cost?
Costs vary based on the scope of the project. Our team offers a customized approach, providing recommendations tailored to your home’s unique needs and your budget. We focus on cost-effective improvements that deliver the highest return on investment. Often our services can be paid for at close of escrow (terms and conditions apply see contract for details).
06
Q: How long does the listing preparation process take?
The timeline depends on the size of the project. Simple home staging can take a few days, while more extensive renovations may take several weeks or months. Our goal is to complete the process efficiently so your home can hit the market as quickly as possible.
07
Q: Do I need to do both renovations and staging?
Not necessarily. Every home is different. In some cases, staging alone may be enough to enhance the appeal, while in others, targeted renovations can add significant value. Our team will assess your property and recommend the most effective strategy for selling your home at the best price.
08
Q: What areas do you service for listing preparation?
We proudly offer listing preparation services throughout Oakland, Piedmont, Berkeley, Albany, El Cerrito, San Leandro, Lafayette, Orinda, Moraga, Walnut Creek and surrounding areas in the Bay Area. We specialize in tailoring our services to the specific market demands of each location.
09
Q: How can I get started with listing preparation?
Simply contact us to schedule a consultation. We’ll evaluate your home, discuss your goals, and create a custom plan to prepare your property for a successful sale.